語言英文個案
編號
1-17020-21出版
日期
2017-09-01頁數13 定價40
個案
名稱
Taiwan Yuan-Li Handiwork Association —The Beauty of Small or the Fullness of Big?
作者 張寶蓉(逢甲大學企業管理學系)
汪 浩(逢甲大學合作經濟暨社會事業經營學系)
適用
課程
策略管理 / 創新管理 / 創業管理 / 英文個案

簡介

The Taiwan Yuan-Li Handiwork Association emerged from the San-Jiao Community Development Association. Since 2003, president Yeh has worked to recover the disappearing rush-weaving craft, which has a history of almost 300 years. In this effort, more than ten women with rush-weaving skills have been located and their old memories stirred, and the inheritance of rush-weaving craft and culture has been restarted. However, the mixed nature of social enterprises involves decision-making dilemmas about operations.
To promote traditional rush-grass weaving crafts, the Taiwan Yuan-Li Handiwork Association has held many workshops and won awards in a various product design competition. Should the association’s future development focus on the comprehensive cultural and creative industry that combines eco-development of rush grass, rush-weaving inheritance, product design, and marketing, or should it retain its original intention, cultural preservation focused on propagating rush-weaving skills and product design? This case’s objectives are to enable students to understand social enterprises’ characteristics, challenges, dilemmas, and their positioning in choosing business models.
台灣藺草學會從山腳社區發展協會分支獨立而來,學會的葉理事長從2003年起,就開始嘗試找回即將遺失的藺編工藝,這將近300年歷史的手藝;經過了一番苦心,終於前後找回10幾位阿姨重拾當年的藺草編織,重新啟動了保存藺編技術與藺編文化的工作。然而,社會企業的混合特性,使得學會在營運決策中,時常面臨兩難局面。本個案的教學目標是讓學員了解社會企業的特性,以及其所面臨之挑戰與困境,並能了解社會企業在定位與營運模式選擇所需考量的焦點。

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